From official Adwords blog an interesting post on the new quality score (quality score ).
As already announced in March , in fact, the other parameters that determine the quality score is added to the load time of the Landing Page.
I think a change is useful and interesting from the point of view that the poster.
Now, in fact, the advertiser who wants to get a higher Quality Score, will design and create landing pages "to read" (for instance by limiting the use of redirects, iframes, images heavy and slow servers), reaching in this way, the user with a more efficient communication.
interesting are signs that Google Adwords gives some details about.
The landing page load time will be allocated at the ad group whereas, of course the destination URL or keyword.
If within the same group there are ads or keyword destination URLs with different indicator of time of loading will be calculated by assuming the target page to load faster.
course Google Adwords stipulates that the evaluation of this parameter is continuously magazine and provides information on how to improve the load time of landing pages.
