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internal links, outbound links (outbound) and incoming links (inbound) link of the week!

La settimana scorsa, Google, attraverso il Webmaster Central Blog , ha lanciato la settimana dei link : 4 post in cui si spiega la struttura e l'importanza dei link interni , dei link outbound (in uscita dal proprio sito) e dei link inbound (link in entrata al nostro sito).

Di seguito la struttura del "link week "as reported by the blog's Webmaster Central Blog:



Prino The day of the week link, you anticipate the characteristics of different types of links :

• Internal links: links that are linking pages, sections, documents, images, within our site.
  A good internal link structure is essential not only to allow the navigation of the site by visitors, but also to facilitate the spiders in the achievement of the information contained in our site.
• Outbound link - link from the site: are links on our site and input to relevant pages.
  These links are important because they allow you to enter our site to a complex informazoni and related resources.
• Link Inbound - inbound links to website : links more "controversial" and "debates" are just links to our site from external sites and that, therefore, have the power to bring traffic to our credibility and site. How
  specifies the Google team in this post:
  
  "There are many webmasters who (rightfully) not are preoccupied by the subject of inbound links. So why Do some webmasters care? It's Likely Because merit-based inbound links or Volunteered May Seem like a quick way to INCREASE traffic rankings and "

Nei prossimi giorni ci sarà sicuramente tempo per tirare un pò le somme di quello che è stato affrontato dal team Google e i commenti scaturiti; intanto elenco di seguito il programma postato:

• Giorno 2 , 6 Ottobre: importance of link architecture
• Giorno 3 , 8 Ottobre: Linking out: Often it's just applying common sense
  
• Giorno 4 , 9 Ottobre: Good times with inbound links

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Webmaster Tools, the first video on webmaster tools

E' di ieri la comunicazione ufficiale del lancio di una serie di 6 video tutorial sui Webmaster Tools , pubblicati in diverse lingue (oltre che in inglese anche in italiano, francese, tedesco e spagnolo), e realizzati a partire da quelli che sono gli argomenti e i dubbi più discussi nel Gruppo di Assistenza Webmaster .

Il primo video è un' introduzione all'utilizzo degli strumenti per i webmaster , si descrive, infatti, come accedere con un proprio account Google ai Webmaster Tools e come aggiungere e verificare un proprio sito dalla bacheca.

Interessante è anche l'accenno alla possibilità di utilizzare i Webmaster Tools, per un blog su piattaforma blogger, direttamente dalla propria bacheca una volta effettuato l'accesso.



Over the next two months, expiring every two weeks, will be available on Google's YouTube channel other videos:

• Video 2: scanning and indexing of your site
• Video 3: Creating and charging the sitemap
• Video 4: Remove the contents to avoid indexing
• Video 4: The communication between Google and webmasters
  

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New Adwords interface: separate data channels for Search and Content

the last few days' interface Google Adwords been changed
as shown in the official Adwords blog , the new way of displaying data allow you to make a more accurate analysis of their campaigns and ad groups, distinguishing the portion of the network from the content search.

With Adwords new interface within the control panel through the drop-down list of "statistics" you can choose between:

• All (Search + Content) : this way you view a summary line of the campaign (or ad group) plus two other lines dealing, respectively, a network search and content network;
• Search: To view only the statistics related to the search network, in this case the total is divided by a total of search and total;
  
• Content: In this case, however, are detailed data on the content network;
• Summary : To view the data search and content grouped as traditional interface.

The benefits of this change lies in the possibility of an immediate view of the two channels, search and content, which have specific characteristics and not strictly comparable, especially in terms of CTR and conversion rate:

"Because search and Can Differ Greatly content network statistics, viewing aggregate statistics for a campaign running on Both networks not may give you granular insight into your performance. [...] The new "Statistics" drop-down menu lets you change your view to see search and content network statistics in individual rows For Each of your campaigns and / or in groups. "

Despite the innovation brought by this amendment, I believe that the best way, most convenient and immediate, to manage the channels and content search of your Adwords account is to create separate campaigns to be activated separately on two channels.
This makes it possible, for example:

• set budget dedicated to the search and content specifically, according to the results expected and / or performance of the two channels;
• design ad groups dedicated to the two channels, not necessarily your keywords and creatives are set for the search network are equally valid for the network of content
• monitor estremamete results in a precise and complete, which, however, is easier with this new interface.
  

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Google Insights for Search

Monday, August 4 Google announced the launch, in beta, a new analytical tool: Google Insights for Search .
After the expansion of the functionality of Google Trends , with the ability to export the data in CSV format, here is a new tool very useful and thought of the agencies and industry professionals:

"Today, we're launching Google Insights for Search, a new product designed with the advertiser in mind. It Provides More Flexibility and Functionality for advertisers and marketers to Understand search behavior, and adds Some cool new features like a world heat map to Graphically display search volume and regional interest. "

Once you log into Google Insights for Search with your Google Account, you will find instructions and examples on the capabilities of the instrument. The novelty of

Google Insights for Search is the ability to analyze the data for the keywords that restricting information on certain categories. One of

examples from Google that allows you to better understand the potential of this instrument is made for the analysis of the word "apple":
restricting the analysis to the Food & Drink category you can view the data excluding information about the famous brand:

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Search Volume

In previous post I talked about the news concerning the Keyword Tool Google Adwords that a few weeks, lets Displayed the search volume numbers for keywords you want.

Until a few days ago, however, the interface of the instrument, completely lacked information regarding the availability of numerical data, as shown in the picture below.

Recently, however, have been put on-line information about the detection and accuracy of the data:

From this statement it is interesting to know that:

• the search volume is calculated Google is considering both the search network partners;
• the numerical data is conditioned by the selected target, then:
  if you access the tool of keywords from one ad group , the data is calculated in relation to geographic and linguistic target set for our group of ads, but if, you access the keyword tool external , the data is influenced by settings directly from the target that we select;
• search volume, is also influenced by the type of keyword matching we select from the menu.

deal of information on the search volume of keywords tool are available within the service center Google Adwords .

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Adwords keywords and search volume of keywords: the numbers finally !

From today tool for keywords Google Adwords shows the search volume of keywords such as numeric data.

Until today, the search volume (both monthly average) for keywords, were represented by a bar ombraggiata more or less, according to surveys of the previous month or the last 12 months on Google:



Finally, since the Overture keyword selector was no longer available, this information will again be used both by those who create, optimize and manage PPC campaigns, both as a matter of reference for the activities of natural positioning:


Peccato non avere la conferma che questa modifica è unicamente relativa al tipo di visualizzazione del dato e non anche di calcolo, visto che al momento le informazioni disponibili sono ancora relative alla visualizzazione precedente:

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interaction between off-line advertising and marketing on-line

Ho trovato, proprio oggi, un documento di sintesi di una ricerca ideata e commissionata da SEMS e realizzata da NEXTPLORA : "La pubblicità off-line stimola gli italiani a cercare sul Web attraverso i motori" .
Particolarmente interessante è la nazionalità del campione utilizzato (italiani) e la data di realizzazione della ricerca (Ottobre 2007).

Sinteticamente la ricerca dimostra come una grande percentuale di italiani approfondisce le argomentazioni proposte in campagne pubblicitarie off-line (TV, stampa, radio, affissioni) tramite i motori di ricerca.

Questo significa che, nel tempo e sempre più spesso, i responsabili marketing, delle aziende che operano soprattutto nell'off-line, dovranno considerare, progettare ed inserire in budget anche attività sinergiche nel mondo on-line.

I dettagli sul campione usato, case history e risultati della ricerca sono scaricabili gratuitamente e semplicemente .

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Google Adwords Editor: The first steps

Adwords Editor è un'applicazione sviluppata da Google, per facilitare the management of one or more accounts Adwords.

Not being an online tool , one of the main benefits of AdWords Editor is the ability to be easily used by your computer when you are not available to the network: the changes made, may in fact be saved and published then at any time.

Moreover, although often believed to be only a useful application for managing complex campaigns, actually turns out to be a flexible tool for small and simple changes.

Once downloaded Adwords Editor and installed on your computer, you can add your own Adwords account with your username and password: within seconds we have on our computer, the "local version" of our campaigns.

Adwords Editor interface is quite simple.


Once you select the account you want to change, we will have a vertical menu on the left represents the structure campaigns / ad groups , while the rest of the screen and the options tab (this time horizontal) edit:

• Keywords: keywords for the management of our campaign
• Placements : Management of our campaigns positioning
• Negatives: the management of keyword-matched negative ads
• : for the management of our text ads, image, local or mobile
• Ad Groups: for group management
• Campaigns: To manage all the settings for our campaigns such as name and state, but also geo-targeting or language and the net (search or content) in which you want to advertise.

Here's an introduction video to the use of Adwords Editor

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and Adwords Quality Score Landing Page load time I

From official Adwords blog an interesting post on the new quality score (quality score ).
As already announced in March , in fact, the other parameters that determine the quality score is added to the load time of the Landing Page.

I think a change is useful and interesting from the point of view that the poster.
Now, in fact, the advertiser who wants to get a higher Quality Score, will design and create landing pages "to read" (for instance by limiting the use of redirects, iframes, images heavy and slow servers), reaching in this way, the user with a more efficient communication.

interesting are signs that Google Adwords gives some details about.
The landing page load time will be allocated at the ad group whereas, of course the destination URL or keyword.
If within the same group there are ads or keyword destination URLs with different indicator of time of loading will be calculated by assuming the target page to load faster.

course Google Adwords stipulates that the evaluation of this parameter is continuously magazine and provides information on how to improve the load time of landing pages.

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in the world of Web Marketing

job in the world of Web Marketing for a while now, but I never had time, patience and courage to "start a blog."

I always recommend to customers and friends to think twice before creating their own web space for discussion and sharing of interests, opinions and news, "Better not to have a blog if we do not devote time!".

Well now, with the best intentions and purposes I decided to participate too.

Let me lots of luck!