Monday, August 4 Google announced the launch, in beta, a new analytical tool: Google Insights for Search .
After the expansion of the functionality of Google Trends , with the ability to export the data in CSV format, here is a new tool very useful and thought of the agencies and industry professionals:
"Today, we're launching Google Insights for Search, a new product designed with the advertiser in mind. It Provides More Flexibility and Functionality for advertisers and marketers to Understand search behavior, and adds Some cool new features like a world heat map to Graphically display search volume and regional interest. "
Once you log into Google Insights for Search with your Google Account, you will find instructions and examples on the capabilities of the instrument. The novelty of
Google Insights for Search is the ability to analyze the data for the keywords that restricting information on certain categories. One of
examples from Google that allows you to better understand the potential of this instrument is made for the analysis of the word "apple":
restricting the analysis to the Food & Drink category you can view the data excluding information about the famous brand:
