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Search Volume

In previous post I talked about the news concerning the Keyword Tool Google Adwords that a few weeks, lets Displayed the search volume numbers for keywords you want.

Until a few days ago, however, the interface of the instrument, completely lacked information regarding the availability of numerical data, as shown in the picture below.

Recently, however, have been put on-line information about the detection and accuracy of the data:

From this statement it is interesting to know that:

• the search volume is calculated Google is considering both the search network partners;
• the numerical data is conditioned by the selected target, then:
  if you access the tool of keywords from one ad group , the data is calculated in relation to geographic and linguistic target set for our group of ads, but if, you access the keyword tool external , the data is influenced by settings directly from the target that we select;
• search volume, is also influenced by the type of keyword matching we select from the menu.

deal of information on the search volume of keywords tool are available within the service center Google Adwords .

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Adwords keywords and search volume of keywords: the numbers finally !

From today tool for keywords Google Adwords shows the search volume of keywords such as numeric data.

Until today, the search volume (both monthly average) for keywords, were represented by a bar ombraggiata more or less, according to surveys of the previous month or the last 12 months on Google:



Finally, since the Overture keyword selector was no longer available, this information will again be used both by those who create, optimize and manage PPC campaigns, both as a matter of reference for the activities of natural positioning:


Peccato non avere la conferma che questa modifica è unicamente relativa al tipo di visualizzazione del dato e non anche di calcolo, visto che al momento le informazioni disponibili sono ancora relative alla visualizzazione precedente:

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interaction between off-line advertising and marketing on-line

Ho trovato, proprio oggi, un documento di sintesi di una ricerca ideata e commissionata da SEMS e realizzata da NEXTPLORA : "La pubblicità off-line stimola gli italiani a cercare sul Web attraverso i motori" .
Particolarmente interessante è la nazionalità del campione utilizzato (italiani) e la data di realizzazione della ricerca (Ottobre 2007).

Sinteticamente la ricerca dimostra come una grande percentuale di italiani approfondisce le argomentazioni proposte in campagne pubblicitarie off-line (TV, stampa, radio, affissioni) tramite i motori di ricerca.

Questo significa che, nel tempo e sempre più spesso, i responsabili marketing, delle aziende che operano soprattutto nell'off-line, dovranno considerare, progettare ed inserire in budget anche attività sinergiche nel mondo on-line.

I dettagli sul campione usato, case history e risultati della ricerca sono scaricabili gratuitamente e semplicemente .

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Google Adwords Editor: The first steps

Adwords Editor è un'applicazione sviluppata da Google, per facilitare the management of one or more accounts Adwords.

Not being an online tool , one of the main benefits of AdWords Editor is the ability to be easily used by your computer when you are not available to the network: the changes made, may in fact be saved and published then at any time.

Moreover, although often believed to be only a useful application for managing complex campaigns, actually turns out to be a flexible tool for small and simple changes.

Once downloaded Adwords Editor and installed on your computer, you can add your own Adwords account with your username and password: within seconds we have on our computer, the "local version" of our campaigns.

Adwords Editor interface is quite simple.


Once you select the account you want to change, we will have a vertical menu on the left represents the structure campaigns / ad groups , while the rest of the screen and the options tab (this time horizontal) edit:

• Keywords: keywords for the management of our campaign
• Placements : Management of our campaigns positioning
• Negatives: the management of keyword-matched negative ads
• : for the management of our text ads, image, local or mobile
• Ad Groups: for group management
• Campaigns: To manage all the settings for our campaigns such as name and state, but also geo-targeting or language and the net (search or content) in which you want to advertise.

Here's an introduction video to the use of Adwords Editor