Tanning Andbrazillain Waxing

New Adwords interface: separate data channels for Search and Content

the last few days' interface Google Adwords been changed
as shown in the official Adwords blog , the new way of displaying data allow you to make a more accurate analysis of their campaigns and ad groups, distinguishing the portion of the network from the content search.

With Adwords new interface within the control panel through the drop-down list of "statistics" you can choose between:

• All (Search + Content) : this way you view a summary line of the campaign (or ad group) plus two other lines dealing, respectively, a network search and content network;
• Search: To view only the statistics related to the search network, in this case the total is divided by a total of search and total;
  
• Content: In this case, however, are detailed data on the content network;
• Summary : To view the data search and content grouped as traditional interface.

The benefits of this change lies in the possibility of an immediate view of the two channels, search and content, which have specific characteristics and not strictly comparable, especially in terms of CTR and conversion rate:

"Because search and Can Differ Greatly content network statistics, viewing aggregate statistics for a campaign running on Both networks not may give you granular insight into your performance. [...] The new "Statistics" drop-down menu lets you change your view to see search and content network statistics in individual rows For Each of your campaigns and / or in groups. "

Despite the innovation brought by this amendment, I believe that the best way, most convenient and immediate, to manage the channels and content search of your Adwords account is to create separate campaigns to be activated separately on two channels.
This makes it possible, for example:

• set budget dedicated to the search and content specifically, according to the results expected and / or performance of the two channels;
• design ad groups dedicated to the two channels, not necessarily your keywords and creatives are set for the search network are equally valid for the network of content
• monitor estremamete results in a precise and complete, which, however, is easier with this new interface.